Over the course of more than 20 years of working in communication and media, our founder, Thembe Khumalo recognised that organisations are not very different from individuals - they all have a story to tell.   Brandbuilder  helps small businesses, not-for-profit and individuals transform those stories into compelling brands that covert audiences into devoted fans, followers or customers.

Recognising that branding is important for every organisation to set itself apart from its competitors and define its mission for both customers and employees, we set out to support small to medium sized businesses across Africa. As a small business ourselves, we understand your challenges and value your business. We also work with causes because we love to do meaningful, impactful work that changes the lives of people on the continent.

At Brandbuilder, we are excited about Africa’s future. As such, home-grown African businesses are our passion and we are proud to support them with our tools, skills and experience, so that they can stand out from the crowd and be heard. It is no accident that the name of our own business is Brand-builder. We build because we believe in sustainability. We build because any nation’s real wealth is its reputation and legacy. Our strategies will organise and articulate a brand’s authentic voice, and establish its unique DNA.

Our business and our team members are out there scooping awards, but the best award of all is knowing that our clients trust us with their brands. Because we only succeed when our clients succeed.


When I first hired Brandbuilder to help me, I had lots of ideas and no real clarity for my business. They helped me streamline, position my brand and prepare for the future. I regularly schedule a coaching session wh (2).png



  • Dawn Properties

  • Old Mutual Zimbabwe

  • Untu Capital

  • EY

  • Zimplats

  • Cresta Hotels

  • Hammer & Tongues Auctioneers

  • Africa Lotto

  • Tracey Stodart - New Beginnings

  • First Homes (Nigeria)

  • Lokal Systems

  • Rungano Rwedu

  • Tracey Stoddart - New Beginnings

  • Narachi Leadership

  • Shirichena

  • United Refineries

  • Design Your Life Foundation


  • Centre for the Study of Violence and Reconciliation

  • Sables Trust & the Zimbabwe Men’s National Rugby Team

  • Hivos

  • Level Up

  • Trust Africa (Tanzania)

  • Rungano Rwedu

  • Roman Catholic Church (Chinhoyi Diocese)

  • Chancen International (Rwanda)

  • Spotlight Initiative Campaign

  • UN Women

  • European Union

  • GIZ

  • Zimbabwe Human Rights Commission

  • Zimbabwe Women’s Resource Network

  • Basilwizi

  • Community Water Alliance - logo

  • Jekesa Pfungwa - Vulingqondo

  • Self Help Development Foundation

  • Women and Law in Southern Africa

  • Zimbabwe Christian Alliance

  • Zimbabwe Women’s Bureau

  • Bulawayo Progressive Residents Association

  • Community Youth Development Trust

  • Legal Resources Foundation

  • Transparency International Zimbabwe

  • Women’s Coalition of Zimbabwe

  • Zimbabwe Environmental Law Association