Lady Bosses Need You!

Lady Bosses Need You!

According to The Global Entrepreneurship Monitor, in 2016 an estimated 163 million women were starting or running new businesses in 74 economies around the world. In addition, an estimated 111 million were running established businesses.  Their report released in September last year, says that women’s global entrepreneurship activity has gone up by 10per cent.

But here’s what’s really exciting for me: Sub-Saharan Africa has the highest.....

Everything ain't for everybody!

Everything ain't for everybody!

People generally think they know what they want, but I have found over years of working with clients to define their target audiences, that they often underestimate how important it is to be very specific about the people their business is intending to serve.

If I had a dollar for every time someone told me their product or service was “for everyone”..